Client:
MindCare
Completed:
Services:
Identity, web
My Role:
Art direction, brand design, web, illustration
As a leading tele-psychiatry provider, MindCare needed help articulating their message in an increasingly buzzword-packed market.
Mindcare had a lot to say, a system that utilizes typography over iconography gave them a platform to say it.

Putting a face to the name

A value proposition of physician-driven culture meant no cheesy stock photos of fake doctors.

We collaborated with 3 photographers (and counting) across the US to achieve a consistent and recognizable photography treatment that put MindCare's clinical team at the forefront of the visual identity.

Perfectly imperfect

An illustration library done by hand provided a counterpoint to a Swiss-Modernist typographic palette.

Put a bow on it

A new website gave MindCare a place to point investors, talent, and leads.

CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
CAA
Comcast
Coinbase
Edelman
Fitbit
Free Association
Moody's
Omnitracs
State of Colorado
Today
Dept. of Veteran Affairs
© 2022 Andrew Morris