As a leading tele-psychiatry provider, MindCare needed help articulating their message in an increasingly buzzword-packed market.
Mindcare had a lot to say, a system that utilizes typography over iconography gave them a platform to say it.
Putting a face to the name
A value proposition of physician-driven culture meant no cheesy stock photos of fake doctors.
We collaborated with 3 photographers (and counting) across the US to achieve a consistent and recognizable photography treatment that put MindCare's clinical team at the forefront of the visual identity.