Identity, web
My Role:
Art direction, brand design, web, illustration
As a leading tele-psychiatry provider, MindCare needed help articulating their message in an increasingly buzzword-packed market.
Mindcare had a lot to say, a system that utilizes typography over iconography gave them a platform to say it.

Putting a face to the name

A value proposition of physician-driven culture meant no cheesy stock photos of fake doctors.

We collaborated with 3 photographers (and counting) across the US to achieve a consistent and recognizable photography treatment that put MindCare's clinical team at the forefront of the visual identity.

Perfectly imperfect

An illustration library done by hand provided a counterpoint to a Swiss-Modernist typographic palette.

Put a bow on it

A new website gave MindCare a place to point investors, talent, and leads.